If you want to take your work beyond the boundaries of countries, the online presence of your business is the best-fit idea to give your dream reality. And to widen the presence of your business on the internet, digital marketing is the only way you need to go through, no matter what industry you deal in or what kinds of products and services you offer. Apart from having a business website, an institutional website, or an education portal, you need to build strong marketing strategies taking the help of digital marketing tools and arrays to reach your targeted customers.
In the modern scenario, some companies, which do not take proper care of having digital marketing trends, lag behind from their competitors. In this article, we are going to let you know the top 10 digital trends that can take your business to your customers living in every corner of the world.
Being a huge social media platform, Facebook may be a great place for investing your marketing budget here but it is very essential to study whether the platform contains the audience which you are going to target. According to the survey of Forbes, more than 41% of users of Facebook users are over the age of 65 years. If you think that you can find your target audience on the platform, it is good to invest your marketing budget on it; otherwise, your money may go waste.
2. Instagram with users under 30
With a lot of users from all over the world, Instagram is going ahead achieving popularity. The best thing is that the users of Instagram are mostly kids, teenagers, and adult ones, while Facebook is visited mostly by old ones. That is why the publishers, advertisers, and sellers require understanding that they should invest their marketing budget on Instagram. If your targeted customers are young under forty only then your efforts, time, and money invested in it will bring desirable results.
3. Using Chatbots to Dominate Customer Services
Providing efficient and quick customer services is one of the best ways to connect and assist your business customers. And in the current scenario of technology, customer services can be dominated by the use of Chatbots. Chatbots are actually artificial intelligence (AI) software that works as a virtual “janitor,” to communicate with users and to assist them in achieving their goals of connecting worldwide customers. Chatbots efficiently interact with humans in a natural way. It primarily uses the text chat windows. Apart from text chat, verbal interactions with the customers are also possible. The system collects more data insights; the artificial intelligence (AI) software learns more about your potential customers and makes it possible for your business to offer a continuously-improving service.
Chatbots being the quick, cheap, and efficient communicating way, more than 80% of businesses use it as one of the most popular digital marketing trends of 2020 and 2021.
4. Video is a powerful digital marketing trend
When it comes to conveying your targeted audience, the text content is not compatible as the videos are more powerful to beat the target of completing attracting customers. Whether you have the purpose of selling or increasing your personal awareness at the global level, videos are the most powerful tool. Most of the businesses have understood the pact and they have already started using the efficient tools of video marketing. YouTube and other social media platforms offer opportunities to post digital content like images and videos, so don’t delay to use quality, informative and attractive videos.
5. Good Content is Still King
“Content is king”, is the most popular saying in Content marketing and it still continues to be true. Doubtlessly good content is an essential component of digital marketing. The quality always matters but it is also true that you need to emphasize the context and target. As you know Google is very smart and it is continuously developing a deeper and more sophisticated understanding with online content. Therefore marketers must think carefully about creating content best fit for their target market.
6. Email Marketing is Getting More Personalized
Email marketing also maintains its position among the best trends in marketing even today. Whether you have a personal, academic, commercial, scientific, legal, or industrial purpose, email marketing doubtlessly will fulfill your purpose in terms of marketing or communication with your targeted audiences. When you are hitting your email marketing, you can put a description in text and images. Email marketing is one of the most effective digital marketing trends in the modern time of technology.
7. Interactive Content builds relation between business and customers
If you want your target audience to keep in touch with your business, you need to put interactive content that can solve the confusion and riddles of the audience. By reading your content, the audience should realize to have what they expect of your content. While writing your content, you need to have a strong grasp over what your customers have questions about your business, and your content should exactly give answers to them. If your content fails to answer the questions which your target audience can have or it fails to communicate with the buyers about your business in the right way, you will not reap the real advantage of your content. So be specific in understanding the requirement of your target audience and questions and then develop your content. The interactive and communicative content will prove to be one of the best marketing trends and it will really benefit your business to build an active customer network.
8. Interaction via Voice
Voice interaction is becoming the topmost way of communication and most of the companies have started the trick to build a relation between the business and the customers.
Marketers who target voice search users should write content in a conversational tone. They should use keywords in the content that people generally speak rather than type. Doing this will help you in coming under the search of users.
9. Marketing with messaging Apps is effective
Sending a social message via Facebook messenger, Whatsapp, and mobile networks is not just only to get in touch with your friends, family members, and relatives, but it is a very effective and result oriented marketing trend which most of the companies and businesses use. A large number of your customers use Whatsapp and Facebook messenger. And being a business person, you can take advantage. Direct messages you drop in the inbox of your audience, will deliver your business information and make them engaged in your business.
10 Posting free and paid classified ads:
Posting classifieds or ads is one of the best ways to take your business, institute, products, and services to your targeted customers. There are lots of free classified ads sites like olx.com, craigslist.org, quickr.com, Indiamart, oppnads.com, etc, which offer opportunities to post free and paid classifieds and advertisements. From all over the world, the advertisers, marketers, and business owners and institutes can post their ads to a large number of visitors. The best thing is that the people generally come to search for their required things, products, or services on such advertising portals or classified websites. So it is great to take advantage of such platforms by including classified ad posting services in your digital marketing strategies.
It is great to implement multi-channel marketing strategies to build a strong marketing platform. Multi-channel marketing is the practice of marketing through multiple platforms and channels like email, bulk messages, apps, social media, and your website blog. A wide approach by multiple channels enables businesses to connect with customers from all directions.