What are the right marketing strategies for a spa in Pune?
Having the right marketing strategies can help propel your business to new heights. So, if you own a spa, the key to getting your piece of the pie is spa marketing. You have chosen a growing industry and it has been steady revenue growth every year for the past five years.
So, follow these tips to increase spa revenue and help you grow your business.
1. Define your target customer
Initially, you can regard everybody as your target audience and promote your services on the spa in Pune portal. It is one of the leading online portals that help to target local as well as countrywide people. For example, if you are a massage therapist, you might say you will massage anybody who comes at the door. While that might be true but defining a target audience lays the foundation for developing business, your imaging, and your marketing outreach campaign. It makes easier to choose spa marketing tactics that your customer is going to respond to.
Defining your target audience instead of guessing is the first step to increase your chances of success.
2. Know your competitor
Spa in Pune portal allows you to know your competitor. It is a leading online company so as you browse through the website or your category, on every page, you will come across a lot of customers. But you do not need to lose hope, they are not enemies, they are the business that provides you valuable information.
You can see their positioning, the copy of brochures, and services in their ads. If they mentioned a website, you can check it out and call them as if you are a potential customer. Ask questions like, I am interested in Reflexology. How much do you charge for an hour massage? So, you will come away with your competitors’ profiles that can help you set your business apart. You can advertise your services in a different way to set yourself apart.
3. Claim your online listings
Have you ever claimed your business page on advertising sites like IzyDaisy? This is free spa marketing. This resource picks you up by your chosen keywords in title and description.You can post images related to your business or a link to your website, it makes you look professional and improve your SEO (Search Engine Optimization). The greater your digital footprint, the more you are likely to be on top of the page and listings.
4. Don’t compete on price
In the spa and wellness industry, your greatest strengths are bundled services such as “Buy three massage sessions and get the fourth one free.” Don’t do this. The moment you start combining services, you will be out of the competition. So, begin to provide value-added benefits that help you stand out in the crowd. This is a basic rule of spa marketing.
5. Focus on new customers
Once you promote your services on the spa in Pune portal, you are going to have clients who are priceless to you. They come every one or two months but still, the tendency is to ignore them and focus on attracting new clients. You do want to keep the pipeline going, but you also need to optimize your existing client base so they will use your other services as well.
So, take advantage of the spa in Pune portal and convert new customers into regular clients!!